Fatima Zubareva

LaFarge is a typeface primarily inspired by the historic mosaic titling capitals found in the New York City Subway, designed by architect Squire J. Vickers and his staff between 1915-1927. These elegant but industrial signs are characteristic of early-20th century American architectural lettering, and show an evolution of the classical Roman capitals to lower contrast, bolder serifs, and more regular character widths. The majority of this lettering still remains in subway stations today, and though elements of the style vary from sign to sign, many carry the unique features that are reflected in LaFarge: high-waisted crossbars with angled serifs, elegantly curved “R” leg, and distinctive trapezoidal serifs. LaFarge expands this style into a lower case, taking cues from contemporary typefaces like Bookman, Cheltenham, and Della Robbia.

A number of typographic features are included, such as small caps, ordinal indicators / superscript letters, arrows, and a set of borders inspired by early subway tile. The result is a fashionable, architecturally-minded typeface that is just as at home on the façade of a grand public building as it is on packaging, magazines, or the web. LaFarge works well in both text and display settings, remaining readable at small sizes but showing off its elegant details in larger uses.

LaFarge has received the Communication Arts Typography Award, the ADC Annual Merit Award, is included in the 2020 STA 100, and was part of designer Greg Shutters’ winning portfolio in the 2019 Type Directors Club Ascender Awards. You can download a PDF specimen of LaFarge, and also view a video of LaFarge in action.

Rig Sans is a streamlined geometric typeface, that speaks in a confident,

affable tone. Its open, clean structure lends text a neutral, transparent

quality.

Distinct features enable Rig Sans to thrive, both in print and on screen:

• Minimalist Design
• Terminals clipped at 90º
• Generous x-height
• Wide apertures
• Distinct I,l,1 (uppercase i, lowercase L, Number 1)

Rig Sans’ sturdy characters produce text settings with excellent clarity and

readability. Their shape has been adapted from robust letterforms originally

designed to withstand 3D distortions. This unique approach has resulted in

an original sans serif rendition and an adaptive, durable type family.

Rig Sans is comprised of eight weights and accompanying italics.

Each weight contains 514 glyphs.

OpenType features include:

• Alternate characters
• Three figure styles
• All caps punctuation
• Fractions
• Ordinals
• Superscript
• Subscript

Take a deep breath and tink in a deep and extrange galaxy where texts and signs are extrange for a first human look, with unrecognocible letters standing alone but readables all togheter... this font plays around this idea.

Thin lines and simply curvatures define this rare group of characteres, ready to be used to challenge the capacity of adaptation and recognition of readable signs of the human brain. Are you ready to take the trip? Find it out!